ENTERING the New Year with a fresh perspective, Singaporean go-to footwear and accessory brand Charles & Keith has announced the appointment of actress and singer Krystal as their first ever global brand ambassador.
This move aims to continue their vision of empowering women through fashion emphasising the freedom of self-expression.
Former member of K-pop girl group f(x), Krystal has shone both on screen and stage proving herself to be the embodiment of what it means to be a modern woman. Though globally known for her talents, her style and taste in fashion has seen her be awarded with numerous style awards across Asia making this partnership the perfect match.
Co-founder Keith Wong proudly says “We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand values, to the Charles & Keith family. Together, we hope to inspire women all around the world to showcase their personal style – fun, freely and with flourish”.
“I am truly honoured and proud to be the first global ambassador of Charles & Keith,” states Krystal. “I appreciate the brand’s consistent endeavour to empower women through fashion over its 25-year history – creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples”.
by Imogen Clark