Fendi launches special capsule in celebration of Chinese New Year starring Jackson Wang and Joni
CELEBRATING the Spring Festival and the beginning of the Year of the Tiger, Fendi is launching a special, exclusive collection embodying the spirit of those born in the years aligned with this animal.
In true Fendi style, a vibrant twist has been intertwined within the seams of this capsule as signature elements are brought together with an orange tiger print inspired by the Siberian tigers found in the northeastern region of China.
Taking centre stage in the women’s side, the ferocious animal is seen on the must-have ready-to-wear pieces such as the t-shirt, hooded sweater and knitted cardigan, even finding itself embroidered on the Fendi Match trainers and the Maison’s most famous bags, like the Baguette, Sunshine Shopper and Peekaboo.
Looking into the season of spring and the notion of entering a new year, Fendi has been inspired by the traditional flowers that blossom during this time. Combining the cineraria, symbolising happiness and peace, with the lily, a signifier of beauty and nobility, the FF logo is reimagined with the floral motif bringing romanticism and future modernity together.
Taking a darker turn in the menswear, monochrome FF logos are found in prints and trims with aspects of a gradient hinting at the new dawn approaching. With attire balancing both formalwear with more casual pieces such as denim jackets, slouchy trousers and sweatshirts, the Fendi man can find looks that go from day-to-night during the festive season. Just like the womenswear side, accessories are reimagined with a notable piece being an exclusive edition of the classic aluminium Rimowa suitcase featuring a blue Fendiness buckle.
Showcased by ambassador Jackson Wang and dancer Joni against a backdrop of red carved ancient traditional Chinese windows, a juxtaposing tone of softness and strength bring this capsule collection to life.