Salvatore Ferragamo releases short film by Amalia Ulman for SS22

TRANSPORTING its audience to the warmth of the Mediterranean, Salvatore Ferragamo releases a special short film by artist and director Amalia Ulman for SS22.

Offering different perspectives on the sensuality of dressing, photographer Hugo Comte adds to this fascination with a series of photographs helping elevate the collection to a new level.

FERRAGAMO SS22
Salvatore Ferragamo SS22 Campaign
FERRAGAMO SS22
Salvatore Ferragamo SS22 Campaign
FERRAGAMO SS22
Salvatore Ferragamo SS22 Campaign

Following a stellar cast in the campaign, Ulman herself, Emmy award-winning actor Jharrel Jerome, Greta Hofer, Nyaueth Riam and Xu Meen set off on a summer adventure trekking across idyllic holiday locations.

Encapsulating the ethereal essence of the warmer months with the injection of rebellion as the campaign hints at the endless opportunities awaiting them.

FERRAGAMO SS22
Salvatore Ferragamo SS22 Campaign

This idea of escapism is brought to life through Comte’s outlook on architectural plasticity as diagonal lines and geometric backgrounds are enhanced though his well-known saturation and colour tints balancing vintage references with the contemporary spirit embedded in his subjects.

The film, on the other hand, shot by Ulman is titled Hotel Splendid takes a softer approach emphasising relationships and the soft hues of summer light.

FERRAGAMO SS22
Salvatore Ferragamo SS22 Campaign

The cinematographic techniques used in the film highlight the details of the collection placing a strong focus on accessories; from showcasing the bohemian clogs with the Gancini buckle, the woven mules to the new bucket bag addition to the Ferragamo brand, the Trifolio.

by Imogen Clark 

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