BALMAIN selected photographer duo Mert and Marcus to photograph the brand’s Spring 2022 collection backstage at its fashion week presentation. The presentation took place at the Jean Nouvel-designed La Seine Musicale concert hall, which was the perfect background for Mert and Marcus’ campaign images.
The photographs created by Mert and Marcus offered a playful look into the behind the scenes of a fashion week presentation. The photographer duo is known for their candid and snapshot-like aesthetic. Models such as Naomi Campbell, Carla Bruni, Lara Stone, Mariacarla Boscono, Adult and Jordan Barrett star in the campaign.
Oliver Rousteing says, “Our Balmain designs somehow appear even more seductive and sensual when paired with spontaneous, relaxed poses from the mix of legends who have inspired me since childhood and some of today’s most remarkable new talents—an incredible grouping that clearly reflects the strong, diverse and rebellious spirit of today’s Balmain Army.”
Mert and Marcus are some of the hottest names in fashion photography today. The Balmain Spring 2022 campaign is effortlessly sexy and glamourous – just like the collection.
by Jamison Kent