BOTTEGA Veneta has launched the brand’s first app to tease the new collection by Matthieu Blazy. The fashion house has presented the project with the slogan An Open Door To Creativity.
The app creates a doorway into the universe of the Italian brand by turning images of the signature Bottega Veneta Parakeet green into a green screen. When opening the app, users are met with the bright green as well as snippets of the brand’s campaign videos.
The app allows users to hold their smartphone cameras towards any green surface and it will play a variety of videos and photos produced through Blazy’s new creative direction of the brand. The app also presents a countdown to the drop time of the highly anticipated collection by Blazy.
by Julie Heinisch
The Bottega Veneta app is available to download on the Apple and Play store for free.