Loewe launches Eye/Loewe/Nature collection for Spring Summer 2022
THE Spring/Summer 2022 Eye/Loewe/Nature collection by Spanish luxury fashion house Loewe showcases its bright and playful pieces inspired by nature and the great outdoors.
The brand’s SS22 collection celebrate its ties to the natural world by supporting the initiative A Casa for Birds, which creates habitats for wildlife in danger of extinction. For every piece of the Eye/Loewe/Nature sold, the project will receive a €15 donation.
The colourful collection is modelled by French actor Stéphane Bak who looks stunning in bright shades of yellow, pink, green which are matched with earthy and neutral colours, such as white, black, and tan. With nature in mind, the design focused on upcycling materials, creating clothes from parachutes, military gear, tents, as well as deadstock Loewe T-shirts and outdoor jackets. The importance of sustainability and eco-friendliness is continued to the smallest details of the collection as buttons and cords are bio-based and labels are produced from recycled polyester and leather.
With the Eye/Loewe/Nature collection, creative director Jonathan Anderson focused on straight lines, functionality, and comfort for its clothing. The aim of SS22 collection is to provide Loewe’s customers with outdoor stables such as parkas, parachute blousons and trousers, fleece anoraks and windbreakers, as well multi-pocket slacks and Bermuda shorts, T-shirts, and crewneck jumpers.
The different coloured patchwork and fabrics mix and matched within the different pieces create not only a vibrant and playful but also an intriguing Loewe collection.
by Julie Heinisch
Loewe’s Eye/Loewe/Nature collection is available on the Loewe site