Fendi celebrates Fendace collaboration with new store opening in Harbour City
IN HONOUR of Versace by Fendi, the Italian fashion House opened a new boutique in Hong Kong’s Harbour City. Spanning an impressive 220 sqm, the Fendi store builds upon the relationship between the Roman heritage and exuberant nature of contemporary design imbedded in the narrative of the brand today.
To mark the new beginnings here, the Harbour City shop will be home to the exclusive Fendace collaboration. Not only is this coming together of two luxury behemoths a moment in fashion history, it is the unique exchange of roles and codes to bring a new perspective to what these Houses’ symbolise.
The Fendi designers Kim Jones and Silvia Venturini Fendi took on the design of the women’s and menswear respectively, interpreting the concept of Versace with its loud, bold attitude with the meticulous precision of the craftsmanship of Fendi. The Fendace collection presents reinterpretations of the Peekaboo and Baguette – an inevitable collector’s item that you won’t want to miss.