TAKING a deeper look into the Italian lifestyle, Tod’s is celebrating the multi-faceted nature of its country through its new project, Aria d’Italia. Exploring the deep-rooted belief of focusing on talent and passion in all aspects of contemporary life, from the excitement of the flavours on the table to the beauty of art on the walls, the relationship between tradition and creativity is put on a pedestal.
Summarising the project, Tod’s states that they are focusing on the ‘personal and professional stories of young artists, businesspeople and craftsmen who represent a passion for the essence of Italian culture and identity’.
Unveiling across different platforms, each chapter will be uncovered through documentary inspired instalments through videos and photographs to encapsulate each Italian tale to its fullest.
All coming together in September, Aria d’Italia will publish a special book with Rizzoli International to commemorate Italian heritage.
by Imogen Clark
