Valentino unveils Sir Lewis Hamilton as the first menswear DI.VA for the Pink PP Collection

SPANNING across the creative fields, Valentino’s latest instalment sees the brand continue to focus on authentic relationships between culture and fashion. Tapping seven-time Formula One World Champion Sir Lewis Hamilton as their first menswear DI.VA for the Pink PP campaign, Creative Director Pierpaolo Piccioli unites his vision of diversity and togetherness with this unveiling.

Known not only for his sporting achievements, Hamilton is a keen advocate for global equality, launching his own foundation last year, Mission 44. Based in the UK, this charitable source aims to support, uplift and empower young individuals from underrepresented groups through strategic partnerships and collaborations.

Lewis Hamilton DI.VA Valentino
Sir Lewis Hamilton and Pierpaolo Piccioli

“Great things happen when we embrace our authentic selves, but even greater things happen when we come together to exchange our visions, values and creativity,” said Hamilton.

“I always strive to collaborate with likeminded teams who are committed to making the world a better place, regardless of the barriers that stand in our way. So, to come together and collaborate with Valentino on this powerful campaign is really special”.

Looking at the Italian fashion House today, it is more than its clothing and accessories. It has built a community around it of individuals who reflect the new identity of this generation.

Working not only on this campaign with Valentino, Hamilton will also be a part of Narratives, the industry’s first ever text only campaign. This Autumn, we will see the personal quotes from the driver on the theme of love, which will be displayed in independent book stores in London.

by Imogen Clark 

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