Alexander McQueen releases pre Autumn/ Winter 2022 collection with 12 artist collaborations and zine
PUTTING the Alexander McQueen’s pre autumn/ winter womenswear collection at the centre of this project, the notion to just present a lookbook has become boring to creative director Sarah Burton. Instead, the latest array of clothing is presented through a multitude of perspectives in a very special art collaboration and zine.
Inviting twelve artists to take a look and respond to it through their specific medium and creative voice, the British brand gave creative freedom to them helping enrich the dialogue between the item and its meaning.
“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio,” explains Burton.
“We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes”.
Each art work will be shown alongside the look they relate to in a temporary exhibition in the brand’s flagship store on Old Bond Street. To help celebrate this special initiative, a zine entitled Process will also launch to documenting the details of each creative, their journey to creating their piece and how they engaged with Sarah’s clothes.