Gucci X Adidas Pop up

Gucci to host a series of pop-ups celebrating Adidas collaboration

THE COLLABORATION which has everybody round the globe talking will host a series of pop-up stores to showcase the decorative new collection in all its glory.

Debuting in Causeway Bay’s Russell Street and Tsim Sha Tsui’s Harbour City, the specially designed stores immerse visitors in the retro luxury-meets-sportswear partnership with nods to the 70s sensibilities the house has become recognised for since Alessandro Michele took the helm as creative director.

Kaleidoscopic interiors merge with an intoxicating array of bold colours, perfectly mirroring the eclectic limited-collection in store.

Harbour City pop-up
Russell Street pop-up

A common foundation is discovered in both brands frequented use of a trio of lines, of which is emphasised and mimicked across both ready-to-wear and accessories, including Gucci’s own reinvention of the iconic Gazelle sneaker. With this anticipated collaboration now available, Gucci further’s its commitment to unorthodox luxury fashion and aligns itself with one of the most famous examples of performance-wear in the chicest of ways.

by Ben Sanderson


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