Charles & Keith announce ITZY as new global brand ambassadors

JOINING the Charles & Keith family, K-Pop sensation ITZY have been announced as the latest global ambassador’s of the footwear and accessories brand. Fresh off their comeback album, titled Checkmate, the five girls begin their journey as the face of the Singaporean behemoth label as they front the autumn-winter 2022 campaign.

Showcasing the new range of key seasonal styles like the beloved Lula patent bag and shoes, the images infuse the magnetic energy of the quintet with the statement pieces, showing off both style and authenticity whilst remaining true to each of their character’s.

Charles Keith AW22 Itzy
Charles Keith AW22 Itzy
ITZY for Charles & Keith

Speaking on the news, ITZY explained: “We’re so excited for this new relationship as we’ll be able to show our unique chemistry, and the many sides of ITZY with the brand”. Known for their songs ICY and DALLA DALLA, among other chart-topping singles, the group’s message that continually pops up in their discography covers themes such as independence and self-love, two that align closely with the core of the accessory behemoth.

Charles Keith AW22 Itzy
Charles Keith AW22 Itzy
ITZY for Charles & Keith

It’s this very unapologetic spirit that co-founder Keith Wong touches on: “As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family”.

by Imogen Clark 

AW22 collection will be available online in August 2022.

GLASS HK WELCOMES YOU

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