Ulla Johnson reveal new and sustainable forever denim range
IN A new venture for Ulla Johnson, a high-quality range of denim has been released which continues to capture the harmonious, contemporary femininity and comfort of the brand.
Hand-crafted by the finest denim masters, who carry decades of experience in Los Angeles, these jeans boast a superior, mid-weight, rigid denim that provides a lived-in feel. Ulla Johnson has successfully created the ultimate denim range to give the wearer jeans that are soft enough for daily wear, yet tough enough to endure all of life’s little surprises.
“Everything I’ve always wanted is in my forever denim range – impeccable quality of fabrication and craft, handmade with sustainable washing and finishing in Los Angeles.”
A range of fits and cuts are made available throughout the collection that not only follow the trends of today, but deliver flattering and elongating silhouettes to suit any occasion. The range includes the Agnes high-waisted straight leg, the Elodie relaxed full leg, the Genevieve wide cuffed leg, and the Daphne slouchy boyfriend fit. In addition to jeans, we can expect to see a salmon pink jacket named Odette, that flaunts a nipped waist, voluminous sleeves, and a shearling collar trim.
The collection carries an extremely versatile style, made with care to match with anything that your wardrobe throws at it, bringing a playful element into this casual series. Each garment has been designed to be worn all year round, to portray the statement that denim isn’t seasonal and is perfect for any weather. Ulla Johnson has worked hard to showcase the importance of denim in our lives through giving back made with love pieces.
A core colour palette has been created with tones of traditional Danube Indigo, Tigres and Smoke, which are seamlessly complimented by seasonal colours such as Rosewood and Umber.
“Each piece is dozens of hours in the making and is lovingly detailed with custom hammered hardware.”
by Alicia Tomkinson
Ulla Johnson Denim will be available to purchase online here, and in stores.