Valentino celebrates the new thrilling beginning for the Maison with a groundbreaking announcement of an exciting collaboration with Chinese singer-songwriter, actor and producer Li Ronghao.
“His authentic, unrestrained nature distinguishes him from the rest. Li Ronghao continues to innovate in his music, persisting in his style while constantly shattering the established rules with his pioneering attitude.”, states Valentino.
In the new campaign for Greater China, Ronghao stars dressed in all Valentino PINK PP. The use of a monochromatic colour scheme with understated accents is reminiscent of the Pink PP aesthetic introduced by the brand.
The singer himself revealed that he feels a strong connection with the ideology of the Maison, as he shared:
“Valentino’s spirit resonates with me. I believe inspirations in different forms can communicate just fine, as long as sharing a similar core: rhythm and lyrics are my preferred language, but the gentle yet subversive fashion language of Creative Director Pierpaolo Piccioli equally impresses me as well, and I am looking forward to starting a new chapter with Valentino.”
by Zlata Kriukova
