The Spanish fashion house announced the recent partnership with the creatives on their Instagram, exclaiming their excitement for both the girl group and actress’ ambassadorship.
The newest girl group of Korean entertainment agency JYP, NMIXX consists of seven members: Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo and Kyujin. The group have swiftly become recognised for their innovative sound, music videos and performances, and will certainly bring a vibrant energy to the already playful fashion house, as mentioned by creative director Jonathan Anderson himself.
Award winning actress Tang Wei on the other hand is no stranger to the brand, having recently worked with Anderson on a pre-collection shoot, shot by Juergen Teller. “It’s great to be working with such an exciting fashion house. For me, Loewe has an almost child-like energy: pure and vibrant as the sun. It’s a brand with infinite possibilities,” mentions Wei.
We are certainly looking forward to seeing where the brand will go with such talented individuals as new ambassadors.
by Ben Sanderson
