Isamaya reveals second make-up collection inspired by rodeo decadence

AFTER causing quite the stir in the beauty industry with her debut collection, Isamaya Ffrench’s namesake brand reveals its second collection – titled Wild Star. Inspired by her imagined world of rodeo decadence and heightened by her love of kitsch and glamour, the sophomore capsule arrives in gilded packaging, becoming the perfect accompaniment from day to night.

Wild Star Isamaya

Explaining the collection, Ffrench says: “The Wild Star collection pays homage to our inner cowgirl – sexy, powerful yet always aligned with the spirit of the natural world. In vibrant hues of pink and baby blue that glitter against matte nudes to create a feminine, gorgeous look. Bold lip liners outline burnt bronze shimmering lipsticks that sparkle with seduction”.

Wild Star Isamaya
Wild Star Pressed Pigment Palette

Wild Star collection is comprised of five essential pieces. Beginning with the Pressed Pigment Palette (£85), the 12-shade rhinestone-studded offering feeds the appetite for those who are after sorbet-coloured sunsets and rodeo nights, with hues of orange, pink and gold matched with harder pinks and neutrals.

Wild Star Isamaya
Wild Star Luckykiss Diamond Glow Lipstick

Coming in three shades, Bluff, Outlaw and Buck, the Luckykiss Diamond Glow Lipstick (£42) adds a hydrating shine and sparkle to your lips. Infused with Vitamin E and formulated to produce a two-tone pearlescent finish that changes with every angle, the wearable finish will ensure you will look anything but subdued. To house in the look, the Spur Stick Suede Lip Liner (£22) is both waterproof and moisture locking, all while helping to define and plump your looks.

Wild Star Isamaya
Wild Star Spur Stick Suede Lip Liner

The Dazzle Up Highlighter (£38) injects the same pearl shine from your eyes and lips to your cheeks. Created with shea butter, jojoba oil and retinol- mimicking alfalfa complex, this product not only gives a luminous shine but also acts a remedy for tired, dull skin to add to that riding into the sunset vibe.

Wild Star Isamaya
Wild Star Dazzle Up Highlighter
Wild Star Isamaya
Wild Star Lash Lasso Wrap Mascara

Finally, the last product of the Wild Star collection is the Lash Lasso Wrap Mascara (£35). Made to thicken and curl your lashes for that touch of 60’s inspired-drama, the curved hourglass head coats each strand with inky-black pigments for that wow-factor for up to 16 hours.

by Imogen Clark 

Pre-order Isamaya’s Wild Star collection from 3 November 2022.

The ISAMAYA WILD STAR collection will officially launch December 2022/January 2023 with the official date TBC. Click here to order.


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