Loewe release pre-summer campaign shot by Juergen Teller
LOEWE’S pre-spring summer campaign is an intimate exploration of the Maison’s new garments and accessories. Shot by Juergen Teller, and starring a roster of creatives from different backgrounds, the campaign mixes statuesque beauty with a twisted sense of humour.
Inspired by ancient ceramic techniques from the Ming and Qing dynasties, the Chinese Monochrome collection celebrates the centuries of painstaking artisanal creations, with Loewe staples including the Hammock, Bracelet Pouch and Puzzle bags being reimagined in specialised shades of Pale Aubergine glaze, Tea Dust glaze and Pale Celadon glaze.
The collection is celebrated with an exhibition hosted at the ART021 Shanghai Contemporary Art Fair, where the pieces will sit alongside new work by ceramicist Deng Xiping.