THE SEVEN piece K-Pop group NMIXX have been revealed as the newest global ambassadors for the Spanish luxury ready-to-wear house Loewe. Recognised for their genre-fusing sound, their daring energy is the perfect match for creative director Jonathan Anderson’s experimental vision.
Decked in the upcoming Spring/Summer 2023 collection, the group has made their Loewe debut in a way that is quintessentially kitsch, appropriately preempting the release of the upcoming collection.
NMIXX for Loewe
Members of NMIXX: Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin, wear custom versions of the face print dress, featuring their own faces blown up to a comedic scale. Though a focal and memorable aspect of the campaign, other shots demonstrate a sporty, more laid-back energy also present within the SS23 line, with layering, loose silhouettes and oversized pieces standing out.