Gucci Aprés-Ski campaign

Gucci release new Aprés-Ski collection just in time for the cold weather

AS Alpine-themed Christmas markets begin to flood the streets of the country, many of us are certain to be daydreaming about a vacation in the snow, and with Gucci’s latest capsule collection you can live out your fantasy wherever in the world you may be.

With the weather that arrived in the UK over the last few days, it’s surprising the country hasn’t caught interest as the next skiing hotspot. The versatility of the Gucci Aprés-Ski collection however means it is ideally suited to those looking to brave the cold in a little more style, be it in your hometown or on the slopes. 

Gucci Aprés-Ski campaign. Photography by Mark Peckmezian

As with everything Gucci, minimalism is thrown out the window, with pieces sure to make the ultimate contrast against the witness of snow covered mountains. From lug-soled boots to a series of skewer inspired coordinating sets, you will be certain to find an outfit that will capture attention at any aprés-ski.

Embracing the vacation attitude, the collection also introduces reiterations of brand favourite handbags, alongside a selection of pieces from the upcoming Adidas X Gucci collaboration, like the aluminium hard-sided trolleys which continue the Gucci Valigeria travel narrative.

by Ben Sanderson 


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