INTRODUCING an electric new year with Miu Miu as they unveil their Shine A Light, Lunar New Year campaign with two, star brand ambassadors Qiu Tian and singer Amber Kuo.
Inspired by their attitudes, the characters display the urban uniform of today as they take the centre stage wearing matching sets and fresh shirts, dazzled in brilliant light.
A limited-edition sweatshirt is launched to welcome the Year of the Rabbit with its monochromatic Miu Miu typeface design and a featured lucky animal of the new year. Nods toward preppy notions present a relaxed infusion to the campaign, as the sweatshirt is met with pleated skirts and loafers to complete the look.
Once the nightlife commences, sparkling lights from a distant city set the scene for carefree and wild celebrations as we see sparklers illuminate the Miu Wander and Matelasse bags. A sense of freedom is heightened within these new minimalist silhouettes.
As this blazing moment of charisma and magnetic energy is revealed, Miu Miu hint that these electrifying characters will shine bright for days to come, leaving a tingling, excited sensation to what’s next in 2023.
by Alicia Tomkinson
