ANTICIPATING the arrival of the new Lunar New Year, the Year of the Rabbit, British accessory connoisseurs Mulberryhave partnered with the Dutch animation Miffy in a playful limited-edition collection which celebrates the year to come.
The lovable animation is plastered across a series of products designed by the heritage British house which mixes personality and a childlike playfulness with expert craftsmanship. From bags, tech accessories, key-rings and more, fans of the brand and animation will rejoice at the range of products available.
Continuing Mulberry’s Made to Last initiative, all products in the Miffy collection are crafted in 100% carbon neutral leather in colourful hues of Coral Orange, Lawn Green, Cornflower Blue and Chalk, referencing the bright palette of the original animation while effortlessly becoming a key piece for the Spring season.
The collection is brought to life with a campaign film which shows the mischievous protagonist playing a game of hide and seek through the cityscape of Shanghai, all while being pursued by two fans who follow the character while holding different pieces from the collaborative capsule.
by Ben Sanderson