GUCCI, the renowned Italian fashion house, is set to launch a major new exhibition titled Gucci Cosmos, showcasing some of the brand’s most iconic designs and pieces with a history spanning over a century.
The exhibition has been curated by Maria Luisa Frisa, a well-known Italian fashion critic and theorist, and comprises eight immersive worlds created by renowned British artist Es Devlin. These worlds will take the visitors on a journey through the decades and offer a unique, cutting-edge audio, visual, and kinetic experience.
The Gucci Cosmos features a vast collection of era-defining pieces from the Gucci Archive in Florence, which showcases the brand’s founder, Guccio Gucci’s creations, as well as the works of his successors, including Tom Ford, Frida Giannini, and Alessandro Michele. The display The exhibit illustrates the House’s core brand’s innovative ethos and how it has evolved to reflect and define modern culture.
“We are delighted to return to China to host the world premiere of Gucci Cosmos in Shanghai,” said Marco Bizzarri, the President, and CEO of Gucci. He further added, “This is an exhibition that will take visitors on a captivating voyage through the House’s past, present, and future. Gucci has always charted its own course, building a legacy rooted in heritage and craftsmanship while always being present at the intersection of fashion and culture.”
This exhibit is an opportunity for visitors to delve into the history of one of the most influential fashion houses in the world. Its immersive and engaging approach brings Gucci’s legacy to life and showcases how the brand has evolved over the years while remaining true to its heritage and vision. It is a must-visit for fashion enthusiasts, history buffs, and anyone looking to witness the creative prowess of one of the most iconic luxury brands in the world.
by Zlata Kryudor
Marking the first stop on Gucci’s world tour, the exhibition will begin on April 28 at the West Bund Art Center in Shanghai and continue till June 25.