HOGAN introduces the new #GENH collection for autumn-winter 2023 following a new reinterpretation of casual style codes and an expressive vocabulary for new generations.
#GENH is a constantly evolving community, continuously connecting and actively conversing with the future through its heritage and DNA. A sense of belonging within this House is propelled by a great stylistic history and the urban world is shown as a cross-generational lifestyle that they can reference over the years.
For this AW23 collection, Hogan reimagines iconic traits of the brand in a modernised and coherent aesthetic with hints towards a gender-neutral ensemble. The roster includes sneakers, boots, bags, and a strong ready-to-wear compilation where the recognisable H is portrayed as hatched, layered, and glittering to catch the eye of any passer-by.
A great list of textiles can be spotted, from Nappa leather to vinyl and finally, to canvas, the materials are defined by on-trend over stitching and very minimal lines. Geometric and essential cuts carry a sartorial taste and give the clothing that urban vocation that it deserves.
The collection introduces new gender-neutral Hogan H-Stripes sneakers in black and white designs, which are constructed on platforms designed by vertical grooves. The Hogan H-Bag is also seen in new shapes that include maxi shoppers and mini crossbody bags, these are available in leather and vinyl or a vintage eco-sheepskin effect.
With a neutral colour palette that includes warm shades or monochromatic black and white, this sophisticated collection is one for anybody to enjoy and will make a mark in the colder seasons later this year.