Lionel Messi for Louis Vuitton

Lionel Messi fronts latest Louis Vuitton luggage campaign

TWO internationally revered forces have merged in the latest Louis Vuitton luggage campaign starring Lionel Messi. Named Horizons Never End, the images hallmark a marriage of pop culture affinity, while showcasing the Maison’s ever-coveted luggage line.

Shot amidst the steely hallways of airport terminals and on the tarmac of runways, the campaign preempts the summer – a season of travel for many – and conjures up familiar feelings of excitement and anticipation. 

Lionel Messi for Louis Vuitton

The recently crowned World Champion reclines on his Horizon rolling cabin bag, and sits upon the timeless Trunk as if the luggage were an extension of Messi himself, something certainly not hard to imagine given his lifestyle. 

Lensed by fashion photographer and director Glen Luchford, the campaign is a promotion of the Horizon luggage line first introduced in 2016 by Marc Newson, and beloved by many ever since. 

by Ben Sanderson 

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