On April 20th, Loewe unveiled its Paula’s Ibiza collection pop-up at K11 Musea, inviting house friends such as Tay Tawan, Panther Chan, Marf, Endy Chow, KB, and local fashionistas to enjoy the island-inspired ambiance during an exclusive after-party. The pop-up runs from April 20th to May 7th, capturing the essence of Ibiza’s fun, laid-back and creative lifestyle.
Embodying the liberated summer spirit of Ibiza, the Loewe Paula’s Ibiza collection encapsulates the island’s ethos through music, culture, and lifestyle. The original Paula’s Ibiza boutique was more than just a store – it was a creative hub for musicians and artists who found inspiration on the island.
The new collection evokes the quintessential island life, with designs inspired by beach days, boat trips, and poolside gatherings. Featuring versatile and easy-to-wear pieces, the collection showcases Loewe’s craftsmanship through weaving, braiding, and textured fabrics. Crochet polo shirts, skirts, and dresses adorned with leaf patches, real alocasia leaves morphed into tops, and the iconic Loewe Anagram motif on denim, all contribute to the collection’s playful and free-spirited character.
Accessories steal the show with woven raffia and Iraca palm pieces like the Iraca baskets and the Loewe Font Tote, available in three sizes. The brand will donate 15 euros from each sale to support local communities, funding a university scholarship program in Colombia and a craft training school in Madagascar.
The accompanying visual portfolio, shot by Gray Sorrenti, celebrates island life and the creative community around Loewe. The sun-drenched images, captured in Ibiza and Colombia, feature international talents such as Alewya, Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal, and Karol G, enjoying the idyllic island atmosphere.
by Zlata Kryudor
