Helmut Lang announces Peter Do as Creative Director

A MATCH made in minimalism, Helmut Lang announces Peter Do as its new Creative Director from 15 May 2023 with the appointment outlining complete creative responsibility over both women’s and menswear. The first indication of what Do’s Lang will look like will be this coming September during New York Fashion Week when his inaugural collection will be shown for spring-summer 2024.

Peter Do by Mario Sorrenti

Continuing to be based in New York, Do’s tenure at the brand will be closely aligned with its heritage and overseen by Chief Executive Officer, Dinesh Tandon. Speaking on the news, he stated, “His clear and innovative approach to design very much aligns with the brand’s ethos and heritage. His experience with luxury fashion houses and his acclaimed eponymous label make him a natural choice for this role”.

Do’s affinity with Helmut Lang runs deep into his design career and aesthetic, explaining his deep-rooted pleasure of taking this House into the future. “No one embodied radical thinking more definitively than Helmut Lang,” stated the designer in the press release.

“It is my deep honour to be entrusted with ushering in the next chapter of Helmut Lang’s legacy. I am excited to learn from the foundations this house stands on and to continue creating new, energetic clothes that inspire people to challenge their understanding of what is possible when it comes to expressing their individuality”.

by Imogen Clark 

GLASS HK WELCOMES YOU

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