WITH SUMMER is just around the corner, Daniel Lee presents a masterful symphony of heritage and modernity with his inaugural swimwear campaign for Burberry. Drawing inspiration from the British brand’s adventurous DNA, the campaign encapsulates the quintessential summer escapade.
The iconic Burberry Check is on display, adorning an array of swimwear, shorts, robes, and beach totes. A testament to the brand’s enduring British style and craftsmanship, the Check first graced Burberry raincoats in the 1920s, and has since become a symbol of the brand’s rich history.
The sun-kissed campaign, brought to life by photographer and filmmaker Tyrone Lebon, showcases an ensemble of models, including Alex Schlab, Angelina Kendall, Candace Demers, Ishmael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter, and Tianna St. Louis. The visuals exude an air of relaxation and leisure, with models lounging on sandy shores and cruising on serene waters.
From classic triangle bikinis to beach totes and life jackets, the Burberry Check pervades the summer collection, painting a picturesque scene of seaside luxury.