Alexander McQueen launches pre-fall 2023 with David Sims campaign

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WITH A focus on cut, proportion and silhouette, it seems apt that Alexander McQueen‘s pre-fall 2023 collection is photographed against a backdrop of London’s brutalist built landscape.

Alexander McQueen Pre Fall 2023 David Sims Campaign
Alexander McQueen Pre Fall 2023 David Sims Campaign
Alexander McQueen Pre Fall 2023 David Sims Campaign

Captured by British photographer David Sims, a cast of stellar talent bring the tailor-heavy array of clothes to life. Featuring Karolina Spakowski, Celina Ralph, Sora Choi, Alaato Jazyper, Amanda Murphy, Florence Huntington-Whiteley, Florence Hutchings, Élise Crombez, Colin Jones, Rejoice Chuol, Wang Han, Wanessa Milhomem and Adhel Bol.

Centred around Murphy, Sims takes the surrounding National Theatre as his location and elevates the pre-fall single breasted tailored jacket that is paired with a slashed skirt and brings a modern twist to the traditional.

Alexander McQueen Pre Fall 2023 David Sims Campaign
Alexander McQueen Pre Fall 2023 David Sims Campaign

Contrasting the theatrical structure around a collection that combines zip motifs, classic cut-outs and layers of embroidery, the campaign perfectly encapsulates the beautiful duality of the brand.

by Imogen Clark 

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