Valentino announces Yang Yang as its new brand ambassador

Valentino announces Yang Yang brand ambassador

VALENTINO welcomes Yang Yang as its newest Brand Ambassador. Embracing the epitome of Valentino’s core values, Yang Yang steps into the spotlight as a modern-day Di.Va* and an advocate of authenticity, individuality, and innovation.

In this harmonious fusion, Yang Yang personifies the Valentino man, defining the brand’s codes with his inherent sophistication and gentle elegance. His artistic fervour reflects Creative Director Pierpaolo Piccioli’s relentless quest for redefining menswear and fostering this essence for self-expression.

The debut campaign was filmed in Rome, the headquarters of the Maison. There, wearing pieces from Valentino’s upcoming pre-fall 2023, Urban Flows collection, Yang Yang captures the essence of contemporary chic. In this narrative, he accentuates the simplicity and timeless elegance of the Valentino Essentials, illustrating Valentino’s aesthetic as an ever-evolving system.

As they embark on this exciting journey, Yung shared, The distinctive individuality and unique aesthetic of Valentino have always been appealing to me, and Creative Director Pierpaolo Piccioli’s unique talent and sense of fashion do surprise me every time. This time, I’m more than honoured to join the Valentino family as a brand ambassador and look forward to experiencing more of Valentino’s aesthetics and culture in the future.” 

by Zlata Kryudor


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