Loro Piana Transforms La Réserve à la Plage Beach Club into a Coastal haven

Loro Piana transforms La Réserve à la Plage Beach Club into a coastal haven

THE BEACH club La Réserve à la Plage will have a new look for the 2023 season thanks to Loro Piana‘s exquisite decorations. The renovation pays tribute to the timeless elegance of Loro Piana, a picture-perfect representation of outdoor living in the heart of Saint-Tropez.

The distinctive Suitcase Stripe motif, a gorgeous multicoloured pattern unique to Loro Piana, adorns the parasols, beach towels, and “brise vue,” bringing life to the beach and the bar-restaurant. An additional layer of sophistication is added by incorporating outdoor fabrics from Loro Piana Interiors, creating an especially welcoming atmosphere.

In a significant act of personalization, Loro Piana transforms the beach club boutique, which will act as a stylish haven throughout the summer.
Similar to the Saint-Tropez store on 2 Rue Victor Laugier, it features a carefully chosen assortment from the Summer Resort 2023. Straw hats, baseball caps, dresses, and swimwear all have Flower Ceremony patterns that capture the spirit of summer.

The Extra Pocket Bag, the Blossom Bag, a new shopper and the season’s icon, and the Suitcase Stripe themed beach rackets are among the treasure trove of sun-kissed items. They add a touch of playful elegance to your beach outings. The reimagined La Réserve à la Plage is a delicate blend of tradition and innovation, elegance and bonhomie.

By doing so, Loro Piana once again embraces the energising spirit of the season and invites us to enjoy the allure of the Côte d’Azur.

by Zlata Kryudor


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