Givenchy harkens back to the golden age of couture in AW23 campaign
THE LATEST Givenchy campaign, shot by Heji Shin and directed by creative director Matthew M. Williams, offers an elegant insight into the House’s autumn-winter 2023 womenswear collection.
Having been heavily inspired by the golden age of couture – the 1950s and 1960s – the campaign presents the new collection in a sophisticated, refined manner.
The designer explains the concept behind the campaign; “I wanted to express Givenchy’s new elegance by taking cues from our past and adapting them to the present. The look focuses on confidence, comfort and empowerment, three concepts that are integral to the House’s codes. Today, they are personified by Mona Tougaard, Karolina Spakowski and Liu Wen.”
Intertwining flawless tailoring with sharp, sleek silhouettes, Williams ensures the models radiate effortless charm and glamour.
Mona Tougaard sports a black blazer with an asymmetrical dress, which further exhibits the designer’s ability to play with silhouettes and form, while similarly, Spakowski wears a silk blouse with a wool mohair black skirt – showcasing Williams’ way of modernising past Givenchy classics.
Accessories are not lost in the collection with pieces such as the Voyou statement bag – now available in a new medium size – being particularly eye-catching and further demonstrating the House’s timeless opulence.
The juxtaposition of satins, mohair, metallic finishes and leather makes for an endlessly fascinating combination of textures throughout the collection and a campaign that exudes charm.