Lila Moss stars in latest Pepe Jeans campaign

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CELEBRATING its 50th anniversary, Pepe Jeans London unveils its latest campaign, W11 Love From London, starring Lila Moss.

Presented under the brand’s I Love London narrative, Pepe Jeans has tapped Lila Moss as the face of its autumn-winter 2023 campaign to further underpin the brand’s British heritage.

Having been shot by Alasdair McLellan, Moss is shown parading around the streets of Notting Hill in West London sporting denim attire from Pepe Jeans.

Although the brand is renowned for its denim pieces, Moss is seen in multiple different ensembles embodying the classic London look.

Styled by British Vogue Fashion Director, Julia Sarr-Jamois, an assortment of houndstooth print, soft twill fabric and utilitarian details showcase the brand’s focus on cosmopolitan sensibility.

The campaign acts as one-half of Pepe Jeans’ celebratory set of images. Come October, a second set of images follow the story of London After Hours and stars award-winning singer-songwriter, Rita Ora.

This second half of the campaign – directed by Lee Swillingham and Stuart Spalding – offers an insight into the ambience and allure of London nightlife.

The contrast between the casual, chic day looks seen on Lila Moss and the glamorous evening-wear looks worn by Rita Ora further solidifies the brand’s strong affinity with the iconic city.

The W11 Love From London campaign is now available to view online at and the London After Hours campaign will be landing shortly in October.

by Sophie Richardson


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