Gucci taps Jay Park as its latest brand ambassador

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JOINING forces with yet another star from South Korea, Gucci has just announced that its latest global brand ambassador to join the team is none other than Jay Park.

Since debuting in 2008, singer-songwriter Jay Park has become world-renowned for his musical expertise. The Seattle-born artist has won various prestigious awards for his work including, Musician of the Year and Best R&B/Soul Album at the Korean Music Awards, Artist of the Year at the Korean Hip-Hop Awards and many more.

Jay Park for Gucci

Despite being widely recognised for his music, Jay is also the CEO of his own record label, AOMG. He initially set up the label to support and uplift upcoming artists and producers by preferring artistic capability over commercialism.

Having attended Gucci’s Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul, it comes as no surprise that Gucci has decided to partner with Jay.

Jay Park for Gucci

Speaking on his appointment, Jay said: “Gucci is a globally renowned fashion brand with more than 100 years of history, continuously evolving in its own innovative and unique way, which resonates with me. I am happy to be Gucci’s Global Brand Ambassador to work more closely together.”

by Sophie Richardson


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