Fendi focus on factory innovation in SS24 menswear campaign

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REFLECTING on the Fendi SS24 menswear collection, its accompanying campaign continues the ode of celebrating the Fendi Factory. Located outside of Florence in Capannuccia, the Maison’s hub is a breeding ground for Italian innovation across all of the brand’s categories.

Starring their ambassadors Chinese singer Kuanghan Hsu, American actor Jeremy Pope and Italian actor Massimiliano Caiazzo, the SS24 campaign reflects the connection between man and machine through the lens of multi-hyphenate artist Nico Vascellari.

Signature looks and accessories are displayed across both the video and imagery, like the iconic Peekaboo and Baguette, while more special pieces like the Fendi Kengo Kuma and Chiodo backpack are also showcased.

Jeremy Pope for Fendi SS24

Kuanghan Hsu for Fendi SS24

Massimiliano Caiazzo for Fendi SS24

by Imogen Clark


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