CONSIDERED one of the coolest shows on the calendar, Prada is known for its ability to transform the banal into something far from ordinary. And this season’s runway show was no exception.

Combining nature, versatility and fun, Prada reimagined the typical 9-to-5 for its autumn-winter 2024 seasonal offering.

Attracting an array of A-listers – including the likes of Jake Gyllenhaal, Lakeith Stanfield, Manu Rios, Damson Idris and many more – the Prada show was not one to miss.

Juxtaposing office interiors with naturalistic elements, Miuccia Prada and Raf Simons – Prada’s creative directors – wanted to explore the ‘paradoxical dichotomy between these two coexisting worlds’. Inviting the viewers to step into a world of stark contrasts and playful colour, the collection is anything but mundane.

In actuality, the show comments on our intrinsic relationship to the natural world and our incessant need to embrace the outdoors. Blue office cubicles, desk computers and swivel chairs all formed part of Prada’s office ecosystem.

Meanwhile, the runway had a glass floor which exposed a much more naturalistic scene. With a river running underneath the show alongside grassy pastures, it’s clear that the creative directors know how to send a message.  

As soon as the first model parades onto the catwalk, the show’s themes become even more apparent. We are immediately met with quintessential office wear – suits, ties and structural yet elegant garments. Having explored workwear-inspired pieces for spring-summer 2024, the creative directors demonstrate ultimate finesse and care with the new silhouettes.

Models were seen sporting patent leather derbys alongside classic contemporary shirts in an ode to the show’s eco-office setting. However, it wasn’t long until the collection started to subvert these traditional silhouettes in favour of its more playful counterparts.

In particular, drawing upon its history of trailblazing accessory design, the collection features a kaleidoscopic array of swim caps and goggles-inspired eyewear.

Similarly, as the show went on, more and more relaxed attire started to appear. For example, gladiator sandals quickly overpowered the patent leather derbys and soft cardigans replaced the aforementioned suits.

The beauty in banality is further explored as new materials are introduced – silk, denim and wool arrive to further contrast the initial looks of the collection.

A particular standout piece from the collection is the disc belt. Formed of interlocking triangles, the belt effortlessly incorporates the brand’s logo into the latest offering, while also being the hottest new accessory for AW24.

By effortlessly subverting normality and forcing guests to introspectively inspect their day-to-day environments and surroundings, the AW24 show demonstrates the confidence and flair of Simons and Prada as they continue their joint journey for the brand.

by Sophie Richardson

GLASS HK WELCOMES YOU

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