Loro Piana brings Italian elegance to La Réserve à la Plage

CONTINUING its sparkling partnership for a second year, Loro Piana has reunited with La Réserve à la Plage on Pampelonne Beach in Saint Tropez.

Loro Piana has delicately adorned furniture, umbrellas, sunbeds and cushions with its legendary motifs and colours, bringing Italian elegance and sophistication to the French Riviera.

Loro Piana at La Réserve à la Plage

Meanwhile, the La Réserve à la Plage boutique has been embellished with multicoloured ropes, creating an intricate stripe print in reference to the Maison’s iconic colours. At the exclusive shop, a selection of Loro Piana’s Resort 2024 garments and accessories will be available to browse.

Combining the Maison’s undeniable savoir-vivre with the collection’s refined silhouettes, the boutique offers a glimpse into the Loro Piana universe.

Loro Piana at La Réserve à la Plage

Loro Piana at La Réserve à la Plage

Calling upon a colour palette of deep blues and shades of kummel, the latest seasonal offering consists of strong lines, relaxed volumes and intricate minutiae. From bold Hibiscus Flower prints to cool silks, linens and cotton, the Maison continues to exemplify its expertise and craftsmanship.

In particular, Loro Piana’s iconic Solaire and Antigua finishes offer easy-going, laid-back classicism for a joyful, contemporary summer wardrobe.

by Sophie Richardson

Loro Piana at La Réserve à la Plage will be open until October 5th, 2024. For more information, please visit here.


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