JACOB Elordi has never looked like a man content to play it safe. In Chanel’s latest campaign for Bleu de Chanel L’Exclusif, the Australian actor leans into risk with irresistible ease, embodying a modern masculinity defined not by convention, but by instinct, freedom, and the thrill of pursuit.
Jacob Elordi for Bleu de Chanel
Directed by five-time Academy Award winner Alfonso Cuarón, the campaign marks a historic first for the House: an action film created for a Chanel fragrance. The result is a cinematic spectacle that fuses high-stakes adventure with wit and elegance.
A coveted bottle of Chanel L’Exclusif sparks a dizzying sequence of acrobatics, breathless chases, and martial-arts duels, all unfolding with Cuarón’s signature mastery of suspense and choreography.
Jacob Elordi behind the scenes for Bleu de Chanel
At the centre stands Elordi, magnetic and self-assured, moving through the chaos with a mischievous sense of purpose. He channels the charisma of Hollywood’s golden-age leading men while bringing a distinctly contemporary sensitivity to the role – maybe this should be added to his showreel for that coveted Bond role?
Inside the architectural square bottle lies an amber-woody composition of intense depth. Sandalwood leaves its unmistakable imprint, while leathery and resinous notes of cistus labdanum create an alluring mystery. Like Elordi, the fragrance thrives on contrasts: bold yet refined, powerful yet enigmatic. The perfect square bottle may appear finite, but within it, Chanel captures something far more elusive: the endless allure of possibility.
by Imogen Clark
GLASS Exclusive, BTS of Jacob Elordi
